Post by account_disabled on Jan 22, 2024 1:58:49 GMT -5
We set up contextual advertising in Google for an online store with a unique Arseortment. The profitability of the advertising budget for the first month of operation alone amounted to 1994% (ROAS coefficient). General information about the client: Company name:freshmart.com.ua location: Ukraine (priority cities - Kyiv, Dnepr, Kharkov) project status: in progress project duration: 5 months Case of PPC advertising for FreshMart FreshMart offers its customers fresh products - vegetables, fruits, nuts, dried fruits, sweets and much more. The uniqueness of the brand lies in the fact that on the product shelf side by side are exotic products broFiet from the most distant corners of the globe, and organic vegetables and fruits grown in the best farms of our country. The consumer here will find unique alternative products: plant-based cheeses, gluten-free mixtures, original drinks (kombucha, tibikos, organic lemonades, etc.).
The online store has developed two delivery options: fast delivery in 59 minutes. Available in certain areas of Kyiv - Poznyaki, Troeshchyna and Pechersk; scheduled delivery. The ordered products will be delivered by courier or can be picked up at a Nova Poshta branch. The site indicates perishable products for which the method of sending throFie the postal operator is not recommended. The online store has developed two delivery options Due to the increasing demand for online shop B2B Email List ping and due to the uniqueness of the Arseortment, it was decided to scale the business throFieout Ukraine. For this purpose, FreshMart contacted us and ordered a PPC advertising service. Today this is the most effective way to inform a large number of interested users about your offer. Increasing demand for online shopping Goals and objectives The main task set by our client was focused on expanding the geography of sales and attracting target audience to the site. Among other goals, the following are identified: Goals and objectives Our solution Prepared and launched search campaigns using keywords .
The experience of our specialists allowed us to predict that this tool would become the most converting tool for a new client. In the process of setting up campaigns, priority categories were selected and a list was formed that included not only commercial, but also information requests. This approach allowed us to increase awareness of our client’s brand and introduce consumers to the features of the FreshMart online store. Marginality was chosen as another important factor for setting. The list of keywords includes the names of products that consumers are most interested in. One of the client’s competitive advantages was fast targeted delivery, so this became an additional condition for targeting. Prepared and launched search campaigns using keywords Automated the process of creating dynamic advertisements At the next stage, it was decided to launch dynamic search campaigns. Due to the fact that the Arseortment of our client’s online store was wide and regularly increasing, there was a need to automate the process of creating new advertisements. Data feeds helped us with this. Our specialists loaded the table with the feed into your account, selected a targeting source, and separately set up results tracking, which allows you to adjust running campaigns. This method of setting up impressions made it possible to work on rarely encountered key queries that are not easy to collect manually. At the same time, the client could accurately get to the page of the product he needed.
The online store has developed two delivery options: fast delivery in 59 minutes. Available in certain areas of Kyiv - Poznyaki, Troeshchyna and Pechersk; scheduled delivery. The ordered products will be delivered by courier or can be picked up at a Nova Poshta branch. The site indicates perishable products for which the method of sending throFie the postal operator is not recommended. The online store has developed two delivery options Due to the increasing demand for online shop B2B Email List ping and due to the uniqueness of the Arseortment, it was decided to scale the business throFieout Ukraine. For this purpose, FreshMart contacted us and ordered a PPC advertising service. Today this is the most effective way to inform a large number of interested users about your offer. Increasing demand for online shopping Goals and objectives The main task set by our client was focused on expanding the geography of sales and attracting target audience to the site. Among other goals, the following are identified: Goals and objectives Our solution Prepared and launched search campaigns using keywords .
The experience of our specialists allowed us to predict that this tool would become the most converting tool for a new client. In the process of setting up campaigns, priority categories were selected and a list was formed that included not only commercial, but also information requests. This approach allowed us to increase awareness of our client’s brand and introduce consumers to the features of the FreshMart online store. Marginality was chosen as another important factor for setting. The list of keywords includes the names of products that consumers are most interested in. One of the client’s competitive advantages was fast targeted delivery, so this became an additional condition for targeting. Prepared and launched search campaigns using keywords Automated the process of creating dynamic advertisements At the next stage, it was decided to launch dynamic search campaigns. Due to the fact that the Arseortment of our client’s online store was wide and regularly increasing, there was a need to automate the process of creating new advertisements. Data feeds helped us with this. Our specialists loaded the table with the feed into your account, selected a targeting source, and separately set up results tracking, which allows you to adjust running campaigns. This method of setting up impressions made it possible to work on rarely encountered key queries that are not easy to collect manually. At the same time, the client could accurately get to the page of the product he needed.