Post by jnowrin9 on May 2, 2024 0:59:12 GMT -5
Anatomy of a bad email: 10 Email Marketing mistakes to avoid We have selected the top 10 mistakes that every marketer should avoid when creating an email campaign, from design to sending. Incorrect links, display problems, messages that end up in spam: here are the main elements to pay particular attention to before reaching your recipients' inboxes. 753x436 Email & SMS Marketing INDEX Top 10 mistakes not to make when creating an email Tips for optimizing emails and avoiding the risk of errors Conclusions How many times does it happen that we focus on the most sophisticated and specific aspects of a campaign and end up neglecting those basic elements that make up the foundations of an email and that determine the effectiveness of the message? It's true: the most banal errors are often as imperceptible as the tip of an iceberg but they can have disastrous impacts and sink even the most (seemingly) solid and perfect ship. via GIPHY To avoid a Titanic-style end, we have drawn up the identikit of the perfect incorrect email and selected the 10 main mistakes not to make in your email marketing campaigns . Top 10 mistakes not to make when creating an email 1. Choosing a non-professional sending platform Even before defining the type and contents of your message and creating its structure, the basic mistake you could make is not to rely on a professional sending platform. This choice makes you vulnerable and potentially more exposed to critical issues Arseociated with your delivery capacity , increasing the risk of damage to your reputation as a sender and deliverability errors that are difficult to stem. A professional sending platform , in fact: complies with safety standards has IPs included in the most authoritative international whitelists ensures a high deliverability rate for your emails Advantages, therefore, not to be underestimated when you intend to exploit the potential of one of the marketing channels, the email one, with the highest ROI ever . Discover all the advantages of using a sending platform: take a free, no-obligation trial of MailUp! 256x218 TRY THE PLATFORM Activate the free trial and find out what you can do with MailUp. From the development of integrations to strategic support, from the creation of creative concepts to the optimization of results. IT BEGINS NOW 2. Poor quality database The second mistake to avoid in order not to compromise the success of your campaigns even before you start sending is to build a database by prioritizing quantity over quality . Buying mailing lists is a practice that may prove to be the easiest solution in the immediate future, but in the long term it has negative effects on the performance of your mailings and can seriously damage your deliverability . Sending messages to uninterested contacts, who will almost never open your communications or, even worse, may report you as spam, can lead to quite significant consequences such as: low engagement erosion of deliverability irreparable damage to the brand's reputation Discover all MailUp's tips for building the perfect database: download the free ebook Building the database and grow your contact list in a legal, effective and transparent way 3. Failure to manage bounces One of the most serious mistakes by far is to send an email campaign to the wrong addresses, neglecting the management of so-called hard bounces , with serious consequences for your reputation as a sender . And here we come back to the number one mistake: choosing not to use a professional platform automatically exposes you to the risk of neglecting the timely management of bounces , which can instead be monitored automatically by an Email Marketing service, as it has always done MailUp with the unsubscription of incorrect addresses and the management of temporarily problematic ones. 4. Incorrect audience segmentation Building a list of quality contacts and choosing a professional sending platform that automatically manages any bounces is not enoFie: in fact, all this will not protect you from the risk of sending the wrong message to the wrong user. To avoid this error, the best practice par excellence that should not be overlooked is called segmentation and indicates the ability to identify and set up , once the message is ready, a series of tools made available by your platform ( lists , groups and filters ). to select the target of users who are really interested in receiving that type of communication, increasing the chances of reading, clicking and converting your campaign. We do not dedicate further space to what has always been a theme dear to MailUp, to which we have always paid particular attention with articles , webinars , video tutorials and in-depth ebooks . Check out all these resources to learn more! 5. Subject and preheader not optimized The subject and the preheader are two elements among the first to be displayed in the user's inbox and are what allow the objective of the message to be immediately understood. In other words, they represent the hook you can throw to your recipients to hopefully capture their attention in the myriad of emails they receive in their inbox every day . Not respecting the basic rules for object optimization , using spam words and choosing, even worse, not to fill in the preheader are errors that may seem trivial to you but have a significant impact on the performance of your email campaigns.
Therefore, try not to be too generic when filling out Georgia WhatsApp Number List your subject line and complete its content by writing a complementary summary , which provides further information on the content of the message. 6. Unrecognizable sender We have seen in this article how brand recognition is the main factor that in 2021 pushes users to open an email directly from the inbox . A mistake to avoid in order not to hinder the chances of increasing the open rate, as well as the deliverability of the message, is to send from a sender who is not easily identifiable by the contacts, with the risk of easily ending up in the spam box.
To avoid this inconvenience, one solution is to send your emails with subdomains related to your company domain name. This way your contacts will receive messages from a domain they recognize and trust. Another best practice is to indicate a real name in the sender, to give a more human and intimate touch to the conversation. To further protect your deliverability and make your brand's reputation as a sender even more recognizable and solid, also use one of the many authentication methods available on the market: DMARC , DKIM or the more refined BIMI . 7. Non-responsive message structure Today around 43% of emails are opened from mobile , a figure for which constant growth is estimated in the coming years. Therefore, using a design that automatically allows the construction of a responsive structure for your emails is not only fundamental, but a now mandatory choice.
Therefore, try not to be too generic when filling out Georgia WhatsApp Number List your subject line and complete its content by writing a complementary summary , which provides further information on the content of the message. 6. Unrecognizable sender We have seen in this article how brand recognition is the main factor that in 2021 pushes users to open an email directly from the inbox . A mistake to avoid in order not to hinder the chances of increasing the open rate, as well as the deliverability of the message, is to send from a sender who is not easily identifiable by the contacts, with the risk of easily ending up in the spam box.
To avoid this inconvenience, one solution is to send your emails with subdomains related to your company domain name. This way your contacts will receive messages from a domain they recognize and trust. Another best practice is to indicate a real name in the sender, to give a more human and intimate touch to the conversation. To further protect your deliverability and make your brand's reputation as a sender even more recognizable and solid, also use one of the many authentication methods available on the market: DMARC , DKIM or the more refined BIMI . 7. Non-responsive message structure Today around 43% of emails are opened from mobile , a figure for which constant growth is estimated in the coming years. Therefore, using a design that automatically allows the construction of a responsive structure for your emails is not only fundamental, but a now mandatory choice.