Post by lizaseo11 on Nov 9, 2024 2:20:41 GMT -5
If you have your own business, then most likely you personally are hardly engaged in sales and have long ago hired a sales manager or a full-fledged call center. Perhaps you even personally interviewed him and realized that this is exactly the person you need. And now you have hired the person and are already rubbing your hands in anticipation of high-quality processed calls, sales growth, and thinking about where you will fly on vacation with your family. Time pArsees and everything seems to be going well, but some feeling inside does not give you peace and there is an understanding that it could be better. And if on top of everything else there are also negative reviews on the Internet about your company, then this feeling of excitement intensifies. Let's try to understand this situation purely from the perspective of your salesperson or call center.
You are actively promoting your business on the Internet and spend a considerable advertising budget on it, either on your own or you have found competent contractors who work conscientiously for the sake of your business growth, while you have a pretty good and converting website. You have SEO promotion , SMM, contextual and targeted advertising, Email marketing, you write useful articles and shoot videos - you seriously and comprehensively promote your company on the Internet, because you understand that without it now you just can't get anywhere. All this brings you applications both throFie the website and by phone. And if applications throFie the website can be 100% tracked, the funnel optimized, the usability of the website improved, the conversion increased, then how can you influence the work of the manager? After all, the manager is a person, not a robot, with his own mood, problems, views on how to communicate with clients, etc.
It's good if your company has shopify website design already reached the heights of a serious level of training sales managers and you have everything set up, althoFie in these cases the human factor does take place, and most likely it will. But what if you still do not have the opportunity to professionally train managers? And you, relying only on your personal experience, told him how to conduct a dialogue with a client in the hope that now everything will be fine.
And so time goes by, I remind you that the advertising budget is being spent, and the income is not really increasing. You start making claims to your advertisers, and they, in turn, poke you with reports on the growth of transactions throFie the site and graphs of the growth of the number of calls (they set up call tracking, if they really approached their work conscientiously). You look at these numbers in bewilderment and go to your sales manager and ask: “What's going on?” He shakes his head and says that everything is ok, either the clients are just not the same, or something else. You go back to the advertisers again and so on in a circle. You are kicked from one goal to another and it seems that all this will never end.
But it was possible to avoid this situation from the start and win on all fronts:
reduce the cost of a transaction or call by optimizing advertising;
clearly understand which traffic sources bring you calls and which do not, while redistributing advertising budgets;
to achieve what many businesses dream of – to establish end-to-end analytics;
record telephone conversations to monitor the sales department;
to establish a strong connection between the gatekeepers (advertisers and salespeople) among whom you were kicked around like a ball;
call the client back if you missed the call;
improve the quality of your advertising activity by simply providing advertisers with recordings of telephone conversations.
By the way, regarding the last point: if your marketing department at least periodically listens to recordings of telephone conversations, then they will be able to build relationships with your potential clients at a higher level and, as a result, increase loyalty to your company, and bring your manager “warmer” and more prepared clients.
The magic pill is very simple - it's call tracking . In fact, it's just a small code that, when installed on your site, collects call statistics for each site visitor, records these calls and shows where the call came from. Moreover, this tool is doubly useful when you actively use the same contextual advertising. It shows from which campaign / ad group / ad / keyword the call was made. I think you understand perfectly well, dear reader, how much your opportunities in terms of optimizing advertising campaigns expand, as well as the ability to reduce the budget for ineffective campaigns. In fact, this is an analogue of Google analytics, only for calls, and it is integrated into Google Analytics. Let's look at the example of specific clients: one with a low margin and long-term LTV, and the other in a diametrically opposite niche with high marginality, but extremely low LTV (one client mainly orders once and for tens of years) and add data on calls from a car dealership:
Example 1 A real picture with a low-margin niche, BUT a long LTV - basic water delivery, landing page:
How to solve the problem with salespeople and advertisers once and for all
There were 33 calls in total, 11 of which were missed. That is, a third of potential clients were lost!
Example 2: Real picture with a large average check and low LTV - boiler equipment:
How to solve the problem with salespeople and advertisers once and for all
Only 48 calls, 20 of them missed! Almost half!!! You should have heard the director's reaction when he found out about this...
Example 3 Statistics on calls to a car dealership:
How to solve the problem with salespeople and advertisers once and for all
Only 151 calls and 30 missed! Almost 20% missed calls - that's the 5th part, Karl!
L-loyalty…
And this picture, unfortunately, is observed in many niches, and what’s more, in almost all of them…
Resume:
In my practice, I have repeatedly encountered the problem when a new client says that advertising does not bring conversions, but after installing call tracking, it turns out that it did bring calls, and this was not visible before... But what if the client stopped advertising? Goodbye sales. Therefore, colleagues, if your contractor or advertising specialist says that you need to install call tracking - install it... Some call tracking systems have a free trial period, which does not oblige you to anything. In my practice, I sometimes refuse to cooperate at all if the client categorically does not want to use call tracking, the reasons I described above.
Call tracking really does allow
listen to calls and take control of the work of your sales manager or call center and constantly improve sales scripts for better work with objections and understanding the true pain of your clients;
establish better analytics of advertising return on investment;
understand which traffic sources bring applications and intelligently redistribute the advertising budget;
in a competent merger with the advertising department will increase the loyalty and turnover of your company.
Dear reader, I personally wish you: low CPC, high conversions, long LTV with clients and high ROI. May end-to-end analytics be with us. May it be good!
You are actively promoting your business on the Internet and spend a considerable advertising budget on it, either on your own or you have found competent contractors who work conscientiously for the sake of your business growth, while you have a pretty good and converting website. You have SEO promotion , SMM, contextual and targeted advertising, Email marketing, you write useful articles and shoot videos - you seriously and comprehensively promote your company on the Internet, because you understand that without it now you just can't get anywhere. All this brings you applications both throFie the website and by phone. And if applications throFie the website can be 100% tracked, the funnel optimized, the usability of the website improved, the conversion increased, then how can you influence the work of the manager? After all, the manager is a person, not a robot, with his own mood, problems, views on how to communicate with clients, etc.
It's good if your company has shopify website design already reached the heights of a serious level of training sales managers and you have everything set up, althoFie in these cases the human factor does take place, and most likely it will. But what if you still do not have the opportunity to professionally train managers? And you, relying only on your personal experience, told him how to conduct a dialogue with a client in the hope that now everything will be fine.
And so time goes by, I remind you that the advertising budget is being spent, and the income is not really increasing. You start making claims to your advertisers, and they, in turn, poke you with reports on the growth of transactions throFie the site and graphs of the growth of the number of calls (they set up call tracking, if they really approached their work conscientiously). You look at these numbers in bewilderment and go to your sales manager and ask: “What's going on?” He shakes his head and says that everything is ok, either the clients are just not the same, or something else. You go back to the advertisers again and so on in a circle. You are kicked from one goal to another and it seems that all this will never end.
But it was possible to avoid this situation from the start and win on all fronts:
reduce the cost of a transaction or call by optimizing advertising;
clearly understand which traffic sources bring you calls and which do not, while redistributing advertising budgets;
to achieve what many businesses dream of – to establish end-to-end analytics;
record telephone conversations to monitor the sales department;
to establish a strong connection between the gatekeepers (advertisers and salespeople) among whom you were kicked around like a ball;
call the client back if you missed the call;
improve the quality of your advertising activity by simply providing advertisers with recordings of telephone conversations.
By the way, regarding the last point: if your marketing department at least periodically listens to recordings of telephone conversations, then they will be able to build relationships with your potential clients at a higher level and, as a result, increase loyalty to your company, and bring your manager “warmer” and more prepared clients.
The magic pill is very simple - it's call tracking . In fact, it's just a small code that, when installed on your site, collects call statistics for each site visitor, records these calls and shows where the call came from. Moreover, this tool is doubly useful when you actively use the same contextual advertising. It shows from which campaign / ad group / ad / keyword the call was made. I think you understand perfectly well, dear reader, how much your opportunities in terms of optimizing advertising campaigns expand, as well as the ability to reduce the budget for ineffective campaigns. In fact, this is an analogue of Google analytics, only for calls, and it is integrated into Google Analytics. Let's look at the example of specific clients: one with a low margin and long-term LTV, and the other in a diametrically opposite niche with high marginality, but extremely low LTV (one client mainly orders once and for tens of years) and add data on calls from a car dealership:
Example 1 A real picture with a low-margin niche, BUT a long LTV - basic water delivery, landing page:
How to solve the problem with salespeople and advertisers once and for all
There were 33 calls in total, 11 of which were missed. That is, a third of potential clients were lost!
Example 2: Real picture with a large average check and low LTV - boiler equipment:
How to solve the problem with salespeople and advertisers once and for all
Only 48 calls, 20 of them missed! Almost half!!! You should have heard the director's reaction when he found out about this...
Example 3 Statistics on calls to a car dealership:
How to solve the problem with salespeople and advertisers once and for all
Only 151 calls and 30 missed! Almost 20% missed calls - that's the 5th part, Karl!
L-loyalty…
And this picture, unfortunately, is observed in many niches, and what’s more, in almost all of them…
Resume:
In my practice, I have repeatedly encountered the problem when a new client says that advertising does not bring conversions, but after installing call tracking, it turns out that it did bring calls, and this was not visible before... But what if the client stopped advertising? Goodbye sales. Therefore, colleagues, if your contractor or advertising specialist says that you need to install call tracking - install it... Some call tracking systems have a free trial period, which does not oblige you to anything. In my practice, I sometimes refuse to cooperate at all if the client categorically does not want to use call tracking, the reasons I described above.
Call tracking really does allow
listen to calls and take control of the work of your sales manager or call center and constantly improve sales scripts for better work with objections and understanding the true pain of your clients;
establish better analytics of advertising return on investment;
understand which traffic sources bring applications and intelligently redistribute the advertising budget;
in a competent merger with the advertising department will increase the loyalty and turnover of your company.
Dear reader, I personally wish you: low CPC, high conversions, long LTV with clients and high ROI. May end-to-end analytics be with us. May it be good!